Cooperative Bank.
Withdraw From This.
"An extremely ambitious Projection Mapping onto Walthamstow Town Hall, featuring multiple forced projection angles, allowing the live action shoot to capture incredible perspectives."
"Aesthetically, the brief was split into two parts which needed to be fulfilled in tandem to successfully execute the projection. First, the 2.5D layered, stock footage parallax, and second, the 3D crumbling brick wall, which needed to seamlessly merge into the location."
"In a world where we’ve all become (sadly) accustomed to stock imagery campaigns fighting climate change, Co-op, who remain the only UK bank with a customer-led Ethical policy, needed to cut through the noise.
The brand deployed scale and craft in their new campaign, which serves as a visual reminder of the terrifying impact of these topics, and rediverts audience's attention."
Agency - Dentsu Creative
Production Company - Unit9 Films
Animation - Blind Pig
Creative Director / Animation - Sean Cooper
Animation - Nelson De Sousa
Executive Producer - Thierry Levy
Post & Audio - Absolute
VFX Artist - Chris Tobin
Editor - Ollie Burn
Colour - Matt Turner
Sound Design - Joe Marsden
Executive Producer Post - Jenna Le Noury
Senior Producers - Rosanne Crisp, Dan Love
Production Assistant - Yasmin Tilly
